Wednesday, 9 May 2012

Management

Oded Itzhak, Founder and Chief Executive Officer

Oded is part of a leading group of performance advertising experts. Prior to founding AdSide, Oded was co-founder and chief technology officer at Quigo, a leading pay per click ad network which was acquired by AOL in 2007. Oded was responsible for developing Quigo's PPC technologies and owns several search marketing and content targeting patents. Prior to launching Quigo, Oded held senior engineering and management positions at Electronic Arts, and was chief technology officer at WorldImaging, Inc. Oded holds a BSc degree in Mathematics and Computer Science. He is a frequent speaker at industry conferences.

Yael Yekutiel, Vice President, Sales and Marketing

Yael heads sales and marketing for AdSide. She is responsible for directing the platform's go-to market strategy, focusing on its adoption by ad agencies, advertisers and publishers. Prior to joining AdSide, Yael oversaw marketing for TRAFFIQ, a display media marketplace. Yael has a successful track record launching emerging technologies, and has developed award-winning marketing programs for Radvision, Mobius Management Systems, SpiderTech, and Ad4ver (aQuantive), securing endorsements from The Wall Street Journal, Business Week, Gartner, Jim Cramer, and CNN. Previously, Yael held senior marketing positions at an AOL-backed ad solutions provider, and at M-Systems (now SanDisk), leading marketing initiatives across major OEM markets. Yael is on the board of the Click Quality Council and a member of the IAB's ad networks committee.

Jack Lahav, Chairman of the Board

Jack Lahav is a private investor, specializing in launching and growing businesses. Mr. Lahav devotes much of his time to charitable activities, serving as president and board member of several charities. Mr. Lahav is the founder of Remarkable Products Inc. and served as its president from 1980 to 1993. Mr. Lahav was also co-founder of Lamar Signal Processing, Inc.; president of Advanced Technologies, Inc., a robotics company and director at VocalTec Communications, Inc. Mr. Lahav served as Chairman of Quigo Technologies from 2001 to 2004 and is currently serving as Chairman of Phoenix Audio Technologies; and as a director of Perma-Fix Environmental Services.

Advertiser Solutions

Effective advertising reach for quality performance advertisers.

AdSide's pay-per-click ad network places highly targeted text ads on quality content sites.
AdSide's proprietary 2-Step Click™ model and user-activated ad formats ensure that leads are likelier to convert and that success metrics are constantly achieved.
Our advertisers benefit from a unique solution that delivers twice-qualified leads from premier sources of traffic, complete transparency, efficiency and scale.
We provide campaign management, optimization and other key controls over ad delivery.

Network Makeup

AdSide consists of content sites that meet our advertisers' requirements for quality and traffic.
Our network sites reach over 100 million unique users and 3 billion impressions in the U.S. We also provide access to a high volume of quality international traffic.

Highly Qualified Leads

AdSide's unique 2-Step Click™ model ensures advertisers pay only for twice-qualified clicks, lowering their cost per acquisition and maximizing return on ad spend.
Our user-activated ad formats eliminate accidental or irrelevant clicks, so leads are likelier to convert.

Ad Network Transparency

Our advertisers can elect to run campaigns across their choice of content channels or across a select list of pre-approved content sites—providing you with the added security of brand-safe placements and better converting traffic.
AdSide provides real time reports detailing the source of generated clicks and the cost per conversion, allowing you to effectively optimize your campaigns on a site or channel level.

Flexible Targeting

AdSide's Content targeting model filters audience segments by utilizing a combination of demographic-, geo-, category-, and interest-based targeting. So ads provide the highest degree of relevance to your audience.
We serve ads across 150 content channels and sub-categories. We also enable day parting, frequency capping, custom channels, vertical private networks and more.

Room to Get Your Message Across

Describe your product with as many as 180 characters—more than any leading PPC ad program.

Tracking and Reporting

Advertisers have online access to comprehensive reports updated in real time, through a personalized dashboard. We provide complete visibility into all aspects of a campaign, including impressions, clicks, actions, conversion rates, ad spend, and CPA performance.

Cost Management

Advertisers have complete control over budget and cost optimization. Set your own cost-per-click prices and daily spending limit. There are no start up fees, no required minimum spend, and no need to pre-fund your account.

Account Management

Your own dedicated account manager, customized dashboard, and personalized settings.

Publisher Solutions

AdSide offers innovative ad units and a suite of ad-supported tools and widgets designed for large content publishers.
Our tools and widgets help publishers increase engagement, enhance site usability, increase page-views, and generate a new source of revenue.
Our innovative ad formats allow publishers to expand their ad inventory and generate incremental revenue streams, while maintaining editorial integrity.
We work with many of the leading news, finance, entertainment, health and lifestyle content sites, as well as with the larger media agencies and direct response advertisers.

MarginAd

Monetize your website's unutilized page margins. This smart ad unit will only display if the margins are wide enough to fit, never obscuring content or ad inventory.

CornerAd

A small, non-intrusive, and fully customizable text ad unit sits in a corner of the browser window, staying visible as users scrolls up or down the page.

Toolbar

Increase engagement and encourage your audience to share content, while generating additional revenue from a small, seamlessly embedded ad unit.

Sidebar

This social sharing widget runs on the web page’s unutilized margins. Increase engagement and page-views, while generating additional revenue from seamlessly placed ad messages.

Banner, Interstitial & Pop-under ads

Fully customizable units that come in standard IAB and custom sizes.

inImage

The smallest ad unit for photos available today. It displays a single line of text on a semi-transparent background, and auto-adapts to any image size.

inVideo

A non-intrusive, single-line text ad overlaid across the bottom of the video viewing area.




Publishers

Publishers

AdSide offers innovative ad units and a suite of ad-supported widgets and publisher tools. Our tools and widgets help increase engagement, page-views and generate a new source of revenue.

Ad Units

Unique, innovative ad formats
Generate incremental revenue
Non-intrusive, user friendly

Publisher Tools & Widgets

Increase engagement, time spent on site, and page-views
Promote content via social sharing tools
New revenue stream

Advertisers

Advertisers

AdSide's pay-per-click ad network places highly targeted text ads on quality content sites. Our advertisers benefit from a unique solution that delivers premier sources of traffic, complete transparency and scale.
Reach. Reach hundreds of millions of consumers across thousands of high quality sites.
Better ROI. Secure better conversion rates and ROI with advanced targeting and optimization tools.
Simplicity. Easily create text ads, upload images and manage campaigns.
Post-pay. No need to pre-fund account.

Bangladesh Online Advertisement Solutions

BOAS: Bangladesh Online Advertisement Solutions
idea . technology . innovation

Online advertisement makes easy, affordable and targeted